Generative AI

generative SEO optimization
Generative AI, Latest, SEO

What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation, or GEO, is the next frontier of search strategy. While traditional SEO focuses on ranking in Google’s link-based search results, GEO is all about getting your brand, product, or content featured in AI-generated answers — like those from ChatGPT, Google SGE (Search Generative Experience), Perplexity, or Claude. In short:Traditional SEO = rank […]

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