What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation, or GEO, is the next frontier of search strategy. While traditional SEO focuses on ranking in Google’s link-based search results, GEO is all about getting your brand, product, or content featured in AI-generated answers — like those from ChatGPT, Google SGE (Search Generative Experience), Perplexity, or Claude. In short:Traditional SEO = rank […]