1. Put Search Intent Ahead of Keywords
AI engines today don’t just match words; they also figure out what they mean. Make sure your content addresses typical user enquiries, covers different sorts of intent (informational, transactional, navigational), and focusses on being relevant to the topic instead than packing keywords.
2. Make content clusters that go deep into a topic
Make a main pillar page on a big topic and add several subpages to it. Use strong internal linking to do this. This structure tells AI engines that it is in charge.
3. Make your pages easy to read and understand by structuring them.
Use semantic HTML like H1, H2, and H3 elements, bullet points, tables, and short, well-structured paragraphs. This makes it easy for both people and machines to read and understand text.
4. Put Schema Markup into action
Use structured data types like Article, FAQPage, HowTo, and Organisation. Use ‘SameAs’ to link your brand to other profiles that have been authenticated.
5. Include information that is authoritative and can be cited
Add bylines, author profiles, timestamps, references, and input from experts. AI cares about trust signals and credibility.
6. Add subheadings that ask questions
To make it more likely that AI will quote you, make your subheadings look like questions. Some examples include ‘What is X?’ and ‘How does X work?’
7. Update Your Content
Update your best stuff often. Add ‘Last Updated’ dates and change things to fit with how people are using your site or what’s popular right now.
8. Include organised FAQs and how-to guides
Use step-by-step directions and well formatted Q&A sections. This framework makes it easier for AI algorithms to get data.
9. Use links that are reliable both inside and outside of your site.
Make sure to link to reliable sources. Make internal connection stronger to assist AI understand context and reinforce subject clusters.
10. Make your brand’s semantic footprint stronger
Make sure your brand is visible and consistent on important sites like Google Business, LinkedIn, and Crunchbase.
11. Make content that can be quoted directly
Write statements that stand alone and clearly identify, summarise, or explain. AI is more likely to quote these.
12. Keep an eye on your generative visibility
Use tools like ChatGPT or Perplexity to keep track of brand references. Keep an eye on performance with Google Alerts and analytics.
13. Make sure LLMs can crawl your site easily
Make sure your material isn’t blocked, extensively programmed, or gated. Make it easy for crawlers and models to get to.
14. Make the content easy for AI to understand
If you want to reach people all over the world, translate your cornerstone material with care, not with tools that translate word for word.
15. Make a GEO content calendar
Plan your content around hot AI subjects, forthcoming industry events, and new queries that users are asking. Make sure it’s useful and up to date.
Last thought: GEO is the next step in SEO.
GEO doesn’t take the place of SEO; it makes it better. Aim not simply to rank but to become the answer in AI-generated results.